Analytics

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Analytics Overview

Cortado’s inquiry forms support two marketing integrations so you can measure what’s working and attribute conversions back to the ad campaigns that drive them:

• Google Analytics 4 (GA4) — tracks form views, step completions, and submissions
• Google Ads conversion tracking — fires a conversion event when a prospect submits your form

Both are configured from Settings > Communications > Customization (the Customization section under Inquiry Forms).

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Google Analytics 4

Google Analytics gives you insight into how visitors interact with your inquiry form — where they drop off, how many complete each step, and which marketing channels produce submissions.

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Setting Up GA4

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Supported ID Prefixes

Cortado accepts three Google Tag ID formats, so you can use whichever type matches your Google setup: If the ID doesn’t match one of these formats, Cortado shows a validation error so you can correct it before saving.

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Events Cortado Tracks

Once your Measurement ID is saved, Cortado’s inquiry form automatically tracks three events:

• page_view — when the form loads
• form_step_view — when a prospect reaches a new step in a multi-step form
• form_submit — when a prospect successfully submits the form

You don’t need to add any code or tags yourself — the events fire from the embedded form.

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Google Ads Conversion Tracking

If you run Google Ads campaigns, you can tell Google when an inquiry form submission counts as a conversion. This feeds Google’s bidding algorithm so it can optimize your campaigns toward prospects more likely to inquire.

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Setting Up a Conversion

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How It Fires

Once saved, the conversion event fires automatically whenever a prospect submits your inquiry form. No additional code or tags are needed on your website — Cortado handles it inside the embedded form.

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Using Both Together

The Google Tag Measurement ID and the Google Ads Conversion Label work independently — you can set either one, both, or neither:

• GA4 only — get visit and submission analytics without running paid campaigns
• Ads only — attribute conversions without detailed GA4 reporting
• Both — full-funnel visibility and paid-campaign optimization

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Best Practices

1. Set up GA4 before you launch your form — analytics data is only recorded from the moment the ID is saved, so earlier is better
2. Use the same Google Tag across your site and Cortado — consistent tagging makes attribution and reporting far more reliable
3. Name your Google Ads conversion clearly — “Cortado Inquiry Submit” or similar makes the conversion easy to recognize in Ads reports
4. Validate by submitting a test inquiry — check that events show up in GA4 and conversions register in Google Ads before running traffic
5. Keep your conversion label up to date — if you recreate the Ads conversion action, the label changes; update Cortado so conversions keep firing
6. Use GA4 funnels to find drop-offs — building a funnel from page_view to form_step_view to form_submit shows exactly where prospects abandon the form